Senco Gold & Diamonds has expanded its retail network with the launch of its 86th franchise store in Kandi, Murshidabad, taking its overall presence in West Bengal to more than 100 outlets.

“We are delighted to expand our presence in West Bengal with our new store in Kandi. People here have always enjoyed a deep cultural connection with precious jewellery, and we are proud to bring them Senco Gold & Diamonds’ legacy of trust, fine craftsmanship, and design innovation. Residents of Murshidabad will now get a first-hand experience of Senco’s distinctive blend of traditional artistry and modern aesthetics,” said Joita Sen, Director, Senco Gold & Diamonds.

The newly opened outlet offers a wide portfolio of jewellery, including lightweight daily wear pieces, contemporary collections, intricately handcrafted traditional designs, festive assortments, bridal jewellery, and men’s jewellery. The product mix reflects the brand’s emphasis on purity, craftsmanship, and design diversity.

“Senco Gold & Diamonds has always been known as a brand that prioritises credibility, quality and consumer trust. We are honoured to have this franchise partnership with them and display their variety of designs while showcasing the craftsmanship of their karigars at our store,” said Md. Zakir Hussain, Franchise Partner.

With this addition, Senco Gold & Diamonds now operates around 200 stores across India, including 86 franchise outlets, along with two international showrooms in Dubai, further strengthening its position in the organised jewellery retail market.

Courtesy : Indian Retailer