"With Drama QWEENS, we wanted to turn the lens around. If jewellery advertising has traditionally told women when they need jewellery for a wedding, a milestone, a celebration or because someone else is buying it for them - we wanted to start somewhere else: with the woman herself. Advertising has spent years showing women how to look, what to buy and how to celebrate. It rarely stops to ask what women are actually talking about. The woman is the protagonist. Jewellery is part of her story, not the reason for it. Through Drama QWEENS, we want QWEEN to be a brand that encourages women to take up space, own their choices, own the labels placed on them and define themselves on their own terms."

"Inspired by the idea of bringing meaning into everyday moments, Lite Luxury is a lighter expression of our signature Talismans, carrying the same symbolism and intention in designs that feels more effortless and accessible for everyday wear."