"Chains and bangles form a mandatory part of adornments in Indian weddings. These are heirloom products that are often passed down as symbols of trust and continuity. With the Mahotsav, we want to encourage customers to invest in these timeless pieces while benefiting from attractive offers. This Mahotsav reflects our commitment to combining value, variety, and craftsmanship for our patrons."

"We thank BIS for launching the new standard aligned with globally harmonised framework for diamonds. This standard will enhance consumer confidence and credibility in both natural and laboratory-grown diamond segments. This is a major step forward in ensuring India’s diamond trade continues to lead the world with integrity and transparency. GJEPC has been at the forefront of advocating clarity and fairness in diamond nomenclature. This collaboration between BIS, GJEPC, and industry stakeholders has ensured that consumers are protected and that the trade operates under uniform, internationally recognised definitions."