"The total value of demand rose by an impressive 50% to a record ₹198,100 crores, highlighting that consumers continue to prioritise gold even in a high-price environment. They are adapting their purchasing decisions to balance affordability with long-term value. This shift was particularly evident in the jewellery market. Although volumes declined to around 75 tonnes, jewellery demand in value terms grew 34% to Rs 113,210 crores, supported by seasonal buying during festivals like Akshaya Tritiya, Gudi Padwa etc."

"The Solitaire Festival of India has become an important annual celebration for both our customers and our retail partners. Every year, we see growing enthusiasm from consumers who choose this occasion to celebrate meaningful milestones with a natural diamond solitaire. At the same time, the festival creates tremendous value for our partner jewellers by driving engagement and enhancing the in-store shopping experience. We are delighted to bring back another exciting edition and look forward to making it our biggest celebration yet."