"At Tanishq, we have always celebrated the many facets of a woman’s journey and the relationships that shape her along the way. With ‘Souls in Symphony’, we wanted to spotlight a contemporary expression of sisterhood that is defined not by convention, but by shared values and mutual admiration. Today’s women are forging meaningful connections that transcend age, background, and life stages, creating spaces where individuality is celebrated, and one another’s successes are amplified. This campaign reflects that evolving spirit of camaraderie, brought to life through Ananya, Sushmita, and Radhika, three women who embody authenticity and self-expression in their own distinct ways. We celebrate the idea that when women uplift one another, they shine brighter together."

"Since the Prime Minister’s appeal, awareness regarding gold recycling and exchange has increased significantly, with the industry witnessing a steady rise in old gold collection through jewellers, refiners and exchange programmes. While volumes vary across regions, several hundred tonnes of old gold are recycled annually in India, and the trend has strengthened further due to increasing consumer awareness and trust in organised processes. He added, “Gold recycling is not just an economic opportunity, but also a sustainability initiative. Every gram of gold recycled reduces the need for fresh mining and imports while preserving value within the Indian economy."