"Natural diamonds are among the Earth’s rarest treasures, formed deep beneath its surface over billions of years. Each is entirely unique, yet their greatest value lies in the meaning we give them: the people, promises and moments we never want to forget. Since taking on this role, I have listened to people across our industry and beyond. Their insight, experience and belief in natural diamonds have shaped this strategy. What I have heard gives me enormous confidence in the opportunity ahead and a clear sense that we will only realise it by acting together. The Diamond Collective will build on that shared ambition: to bring the extraordinary story of natural diamonds into culture, strengthen trust in what makes them unique and inspire a new generation to choose them. This is how we will transform enduring emotional desire into lasting demand."

"Jewellery demand has improved after a slower start to August, with customer footfalls picking up during Shravan and Ganpati. He said the company is seeing greater interest in jewellery purchases compared with investment buying through gold bars and coins.The upcoming Navratri and Diwali period is expected to be an important phase for the industry. People are buying jewellery. One trend for a quarter, which we have seen, is there is more interest in jewellery buying than investment buying. So, we are seeing less of bars and coins and more of jewellery."