"The establishment of GJC’s own office is a proud milestone that reflects the confidence, unity, and progress of the Indian gems and jewellery fraternity. This achievement is the result of the vision, dedication, and contribution of all past Chairmen, founding members, industry leaders and most importantly our valued members who have strengthened GJC over the last two decades."

"Diamonds carry deep emotional significance and are often bought to mark life’s meaningful moments. It’s vital that consumers can make informed choices in total confidence. This is not the first time we have successfully challenged advertising that blurs the distinction between mass-produced products grown in a factory and products of nature formed deep in the Earth over billions of years. We applaud the regulator for once again standing up for consumers – something we too will continue to do as part of our wider mission to educate and inspire people on the values of natural diamonds and their positive impact."