"The Natural Diamond Council represents the voice of our industry to consumers globally, and it is important that we collectively support its efforts in the category marketing of natural diamonds, the world’s most coveted gemstone. As a new generation of modern consumers emerges, it is increasingly important that we continue to engage them through meaningful storytelling, inspiration, and education. This shared vision is what led us to become Members of the NDC and to contribute both strategically and financially to its long-term mission and growth."

"Diamonds have never struggled for glamour, the red carpets, the fashion moments and we embrace all of it. But the most powerful thing about this year's results isn't glamorous at all, it's a number. Natural diamond ownership among Indian women has risen from 11% to 15% in just three years. A four-point gain at national scale, in that short a window, is a clear statement of belief and one our entire trade community built together. Indian consumers are choosing the natural diamond because it is real, it is rare, and it carries emotional and heirloom value that endures long after a trend has passed. For every retailer, craftsperson and partner who helped move this market, these numbers are hard proof that the category's growth is real, measurable, and ours to build on."