• HOME
  • ABOUT US
  • NEWS
    • NEWS
    • ARTICLES / EVENTS
  • PUBLICATIONS
    • ENGLISH
      • LATEST ISSUE
      • ADVERTISE WITH US
      • SUBSCRIBE NOW
    • BOOKS
      • DEMYSTIFYING RETAIL
  • BUSINESS DELEGATIONS
  • DESIGN GALLERY
  • UPCOMING EXHIBITIONS
    • DOMESTIC
    • OVERSEAS
  • DIRECTORY
    • MANUFACTURER LIST
    • RETAILERS LIST
  • CONTACT US
 

The Luanda Accord expands as Namibia joins, GJEPC and DMCC move toward Natural Diamond Council membership

11-02-2026   02:25 PM

The Luanda Accord held its second high-level meeting at the African Mining Indaba 2026, marking an expansion of collective action in support of global generic marketing for natural diamonds, led by the Natural Diamond Council (NDC).

The Accord brings together diamond-producing governments and industry stakeholders committed to sustained investment in protecting and promoting the natural diamond category. Its inaugural meeting took place in June 2025, with participation from producing countries and leaders across the global natural diamond value chain.

At meeting, the Government of the Republic of Namibia formally became a signatory to the Luanda Accord, joining Angola, Botswana and the Democratic Republic of Congo. By signing, Namibia commits to supporting the natural diamond industry through an agreed contribution to global category marketing in alignment with the principles of the Luanda Accord. The announcement follows Namibia’s expression of strong support in principle at the first Luanda Accord meeting and the subsequent completion of all required governmental authorisations.

Modestus Amutse, Minister of Industries, Mines and Energy of the Republic of Namibia, said, “Natural diamonds have helped shape Namibia’s economic story for more than a century, creating jobs, supporting communities and contributing directly to national development. By joining the Luanda Accord, Namibia is affirming that producing countries have both a stake and a responsibility in telling the true story of natural diamonds. This is about ensuring that the value created by our resources continues to benefit our people, today and for generations to come.”

Amber Pepper, CEO of the NDC, said, “Namibia’s decision to formally join the Luanda Accord is a powerful signal of leadership from one of the world’s largest diamond-producing nations. Collective action is essential to protect the integrity and desirability of natural diamonds, and Namibia’s commitment strengthens our ability to tell the compelling story of their positive impact.”

At the same meeting, the Gem and Jewellery Export Promotion Council (GJEPC) and the NDC signed a Memorandum of Understanding that sets out a pathway for GJEPC to become an NDC member by 1 May 2026. Membership is subject to agreement on the level and structure of financial contribution, followed by completion of legal and regulatory requirements. Accession by May 2026 will enable GJEPC and the NDC to work together ahead of the 2026 holiday season. This step builds on GJEPC’s signature of the Luanda Accord in June 2025 and reflects its continued commitment to collective action in support of the natural diamond sector.

On signing the MOU, Shaunak Parikh, Vice Chairman of GJEPC said: “India sits at the heart of the global natural diamond value chain, from cutting and polishing to a fast-growing domestic consumer market. Joining forces with the Natural Diamond Council reflects our belief that the future of natural diamonds depends on collaboration, transparency and a shared commitment to building long-term consumer confidence.”

Amber Pepper added: “GJEPC have long been a valued partner of the Natural Diamond Council. Their move toward membership deepens that partnership and strengthens our ability to reach the next generation of consumers with clear, compelling information about what makes natural diamonds rare, authentic and meaningful.”

Additionally, the Dubai Multi Commodities Centre (DMCC) signed a Letter of Intent reflecting their continued commitment to advancing the objectives of the Luanda Accord, including through becoming a member of the NDC by 1 May 2026.

Ahmed Bin Sulayem, Executive Chairman and Chief Executive Officer of DMCC commented:
“As the world’s largest diamond trading hub, DMCC is home to a leading community of companies operating across the global diamond trade. Our move toward membership of the Natural Diamond Council reflects our commitment to supporting this community, while also contributing to the continued growth and long-term stability of the natural diamond industry.

Strengthening the way natural diamonds are presented to consumers is key to building awareness and sustaining demand. We also recognise the important role African producing nations play in the industry and will continue to work with partners to help ensure the value generated supports economic progress in the countries and communities from which these resources originate.

By connecting production with international markets through Dubai, DMCC will continue to support a transparent, competitive and future focused diamond sector.”

Amber Pepper noted: “I welcome the opportunity to work with DMCC to ensure that the industry’s efforts to support the natural diamond sector are aligned and amplified around the world.”

Together, these developments represent a significant step forward for the Luanda Accord and for the NDC as it advances its mission to protect and promote the integrity, desirability, and enduring value of natural diamonds worldwide.

The Luanda Accord signatories and the NDC continue to call on all participants across the diamond value chain - from miners and traders to manufacturers and retailers - to support this initiative. A shared vision, matched by sustained investment in consumer demand, is essential to the future of the natural diamond industry.

Courtesy : AOJ Desk News

Share : 

House of Quadri Celebrates Mother’s Day with a collection rooted in meaning, memory, and modern heirlooms

04-05-2026   1:50 PM

This Mother’s Day, House of Quadri turns to that sentiment with a collection crafted around the one word that carries it all: Mum. At House of Quadri, jewellery has always stood for more than adornment. It is...

Read More

Jewellery buyers browse more, buy later as gold volatility bites

04-05-2026   1:45 PM

In an era where window shopping has gone digital, consumers are browsing far more than they are buying, tracking gold prices, comparing designs, and shortlisting options across platforms before making a purchase....

Read More

TBZ unveils gold collection in Kochi with 22-ft 3D necklace OOH

04-05-2026   1:40 PM

TBZ – The Original, India's oldest jewellery brand founded in 1864, launched its latest bridal gold jewellery collection in Kochi. To announce the relaunch of its Kochi store on MG Road and introduce its...

Read More

Gold monetisation scheme: Jewellers push for e-gold units to boost liquidity

04-05-2026   1:35 PM

South-India based retired financial professional Sharda (name changed), hasn’t been adorning her wedding jewellery and other gold coins gifted over years. Hence she decided to use the Government of India’s Gold...

Read More

India in Focus: Stronger Push for Natural Diamonds!

04-05-2026   1:30 PM

Ms. Amber Pepper, CEO of Natural Diamond Council*, highlighted a bullish outlook for India with increased marketing investments during her visit to Mumbai. At a key meeting with GJEPC, discussions focused on...

Read More

Design Gallery

Videos

View More Videos
  
AOJ exclusive ..
  
AOJ exclusive ..
  
Bhima Jewellery launched ..
  
AOJ Exclusive Interview ..

UPCOMING DOMESTIC EVENTS

View More

UPCOMING OVERSEAS EVENTS

View More

FOLLOW US ON

April 2026

English Edition

Subscribe Now Print Edition
Subscribe Now Digital Edition

© 2026 AOJ Media Pvt Ltd - All Rights Reserved. | Developed by Creed Global Tech.    T & C   Privacy Policy 

Top