De Beers Group has named Mallikarjuna Reddy Yarabolu as the Managing Director of Forevermark India, with the appointment set to take effect in January 2026, as the company accelerates its growth plans in India’s diamond jewellery segment.

Yarabolu brings more than 20 years of cross-sector experience spanning fashion, retail, FMCG, and luxury. Before this role, he was the Chief Revenue Officer at Arvind Fashions Limited, where he spearheaded sales and revenue strategies for brands such as U.S. Polo Assn., Arrow, and Flying Machine. He had announced his departure from the company on LinkedIn, expressing gratitude to the leadership team for trusting him with the task of stabilising and transforming the business during his tenure.

Earlier, Yarabolu spent six years at Nestlé India, where he led various food service and retail formats, including Maggi Hotspots, KitKat Break Zones, Milk Booths, and Nescafé kiosks. In this role, he managed a nationwide network of over 750 outlets. His career also includes senior leadership stints at Aditya Birla Fashion and Retail Ltd. (Peter England), Walmart India, and Godrej Agrovet.

This leadership appointment is in line with De Beers’ broader strategy to expand Forevermark’s retail footprint in India, which has emerged as the world’s second-largest market for natural diamond jewellery. The brand has evolved from a loose diamond-focused business into a branded jewellery retail player and is planning to launch 15 new stores in 2025. Over the longer term, Forevermark aims to scale up to 100 outlets across the country by 2030.

Courtesy : AOJ Desk News