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WFDB Launches “Moments” Campaign to Celebrate Natural Diamonds

29-01-2025   01:35 PM

The World Federation of Diamond Bourses (WFDB) has unveiled a new social media campaign, “Moments,” aimed at showcasing the emotional significance of natural diamonds. The campaign, with the tagline “Crafted by Earth, Celebrated by You,” highlights how natural diamonds play a vital role in life’s most cherished memories.

The first post features a mother passing down her diamond ring to her daughter, with the message, “This diamond has seen me through life’s most precious moments, and now it will witness yours.” It adds, “A natural diamond like this isn’t just jewellery – it’s a symbol of permanence, a reminder of the bond we share, and a connection to the love passed down through generations.”

Yoram Dvash, President, WFDB, said, “We are dedicated to doing our part to place natural diamonds back in their rightful position as symbols of everlasting love. This campaign is the first of several steps we are taking to portray the beauty and emotion inherent in natural diamonds.”

Courtesy: GJEPC

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Kalyan Jewellers Named Official Style Partner of RCB Women

14-01-2026   3:25 PM

Kalyan Jewellers, one of India’s most trusted jewellery brands, has announced its association with Royal Challengers Bengaluru Women (RCB Women) as their Official Style Partner. The partnership comes as RCB Women...

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Irasva Fine Jewellery brings trendy Colorful Gemstone Jewellery

14-01-2026   3:20 PM

Coloured gemstones are trending strongly this year as jewellery lovers move beyond classic diamonds to embrace vibrant, expressive colour. Stones like sapphires, emeralds, tanzanite, tourmaline and spinel are...

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This lohri Khurana Jewellery brings Heritage Antique Bangles

14-01-2026   3:15 PM

Crafted for movement and celebration, they add rhythm and sparkle to every Lohri moment.These bangles feature exquisite kundan work, with vibrant emerald and ruby stones set in intricate floral motifs. The emeralds...

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Saudi Arabia discovers 7.8 million ounces of gold across 4 sites

14-01-2026   3:10 PM

State-backed mining company Maaden said that the exploration programme is one of the largest of its kind globally within a single jurisdiction. Saudi Arabia has uncovered major new gold reserves at four sites...

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Celebrate Lohri in Style with the Traditional Craftsmanship of Mirari

14-01-2026   3:05 PM

Mirari Ruby Sapphire Long Earrings These elegant long earrings from Mirari combine the rich hues of rubies and sapphires with meticulous craftsmanship to create a striking festive accessory. Designed to catch...

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