Titan Company Limited is launching its first exclusive lab-grown diamond (LGD) jewellery store in Mumbai on December 29, 2025, under the new brand 'beYon'. This strategic move aims to diversify its product portfolio and capitalize on the growing demand for sustainable luxury jewellery in India. The company plans further expansion in Mumbai and Delhi.

Titan Company Limited is entering the lab-grown diamond jewellery segment with the launch of its first exclusive store in Mumbai, the company said on Friday.

The new retail brand, “beYon – from the House of Titan”, will open on 29 December 2025, catering to women’s lifestyle and adornment needs beyond watches, perfumes, sarees and handbags.

The store will feature a curated collection of lab-grown diamond jewellery, marking Titan’s first foray into this emerging category. According to the Tata-owned company, there are plans to expand with a couple more stores in Mumbai and Delhi in the near future.

This move reflects Titan’s strategy to diversify its product offerings and tap into the growing interest in sustainable and lab-grown luxury jewellery in India.

Titan’s jewellery division includes brands like Tanishq, Mia, Zoya and CaratLane.

In the September quarter, Titan's jewellery business continued to anchor overall performance, with total income (excluding bullion and Digi-Gold) rising 21% YoY to Rs 14,092 crore. The domestic jewellery business (Tanishq, Mia and Zoya) grew 18% to Rs 12,460 crore, while CaratLane, Titan’s online-first jewellery arm, posted an impressive 32% growth to Rs 1,072 crore.

On the profitability front, the domestic jewellery business reported an EBIT of Rs 1,381 crore, translating into an 11.1% margin, while CaratLane recorded an EBIT of Rs 109 crore (10.1%). The international business, though smaller in scale, posted Rs 16 crore in EBIT at a modest 2.8% margin.

Courtesy : ET