Eighty percent of consumers are set to purchase natural diamond jewellery in 2025, according to a new survey by NielsenIQ (NIQ).

The study, which surveyed over 1,300 people, found that over 90% of respondents intend to purchase a gift this year.

Birthdays are the most popular occasion for giving and receiving gifts, with 77% of respondents wishing for natural diamond jewellery.

Additionally, gifting remains a cherished tradition, especially for occasions like birthdays (58%), anniversaries (40%), and holidays (31%). Natural diamonds are highly valued, with 89% of respondents saying they are essential for jewellery.

The survey also found that 93% of consumers intend to buy gifts for upcoming events in the next 12 months, and 87% are excited about receiving gifts. While partners and spouses remain the most common recipients (50%), a growing number of consumers (55%) are embracing the trend of self-gifting.

Amongst the most popular gift choices, sparkling jewellery takes the lead, with 67% of respondents ranking it among their top three gifting preferences, and 34% selecting it as their number-one choice. Other popular options include travel (22%), fashion, accessories, and bags (20%), and electronics (14%). Interestingly, when it comes to receiving gifts, jewellery remains the most desired item (44%), ahead of travel (19%) and fashion (16%).

In terms of jewellery preferences, respondents gravitate toward rings, necklaces, earrings, and bracelets. When choosing natural diamonds, key factors such as the classic 4Cs�carat, color, clarity, and cut�are most important for 72% of consumers, followed by price (53%) and certification (49%). Design and origin are also significant considerations, with 46% and 31% of respondents prioritising these factors, respectively.

The report also found that social media is the main source of information for 40% of consumers, and 81% plan to make their diamond purchases in physical stores.

Courtesy: Retail Asia