In India’s highly dynamic gold sector, consumers are increasingly seeking retailers who follow a strict Code of Conduct that offers transparency, trust, and sustainability across the entire gold value chain. To establish a stringent framework across the industry, the Indian Association for Gold Excellence and Standards (IAGES), a Self-Regulatory Organisation (SRO) established by and for the Indian gold industry, has officially accredited one of Maharashtra’s oldest and legacy jewellery brand Waman Hari Pethe Jewellers (WHP) with its authorised certification.

“Our mission with the IAGES accreditation is to align our local businesses with global standards while addressing the unique needs of the Indian market with a framework that benefits the consumer, retailer and the gold industry at large. We are delighted to welcome Waman Hari Pethe Jewellers to the IAGES network, whose long-standing reputation of over 100 years and their integrity reflect the values we strive to uphold. This association is yet another step towards bringing greater transparency and reliability to our gold industry,” said Kaushlendra Sinha, CEO of IAGES.

Aditya Pethe, Founder and Director, Waman Hari Pethe Jewellers added, “I’m honoured to be a part of the IAGES effort. We’ve been in the jewellery business for a long time, almost 115 years, but what our industry still definitely lacks today is formalisation. The IAGES accreditation is a very positive step towards process management. Consumers need to be assured that the highest due diligence has been implemented by retailers across the entire supply chain and that is what the IAGES framework promises. I hope more gold businesses join this cause, elevating the ethics and standards of India’s gold sector.”

Courtesy : AOJ Desk News