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AOJ Exclusive ✅: The Growing Network of Indian Jewellery brands in London

30-10-2025   01:00 PM

Kalyan Jewellers will open its store in Leicester , London on 31st October 2025 , first of three planned UK stores; Birmingham and Green Street, east London, will follow.

Joyalukkas set up a store on the Green Street in London way back in 2009 and opened its 2nd mega store in Southall , London this year in January 2025.
Last month, Indian actor Kareena Kapoor Khan launched Malabar Gold & Diamonds’ new showrooms in Birmingham & Southall .

With the new openings, Malabar Gold & Diamonds now operates showrooms in Birmingham, Leicester, Southall, and Green Street, London.

A trade deal signed by UK Prime Minister Sir Keir Starmer and his Indian counterpart Narendra Modi in July signals the removal of tariffs on gemstones and jewellery imported into the UK from India. The category, which includes natural or cultured pearls, precious or semi-precious stones, precious metals and imitation jewellery, currently attracts duties of up to 4 per cent.

The removal of duties will mean potential buyers among the 1.9mn people of Indian ethnicity living in England and Wales will no longer fly to India to shop for jewellery, but will purchase in the UK.

Market size and characteristics:
Based on the 2016 census, UK has a population of 65 million and a per capita GDP of 28,448 pounds. Retail is the largest private sector employer in UK and employs 3 million people. According to Mintel, a London based privately owned market research agency, United Kingdom’s jewellery market is estimated to be around 4.5 billion pounds per annum. Adam Smith the Scottish Economist famously known as the father of capitalism was the first one to describe United Kingdom as the ‘Nation of Shopkeepers’ in his book Wealth of Nations published way back in 1776. He had said that the Government of Britain was exceptional because it was “influenced by shopkeepers”, by which he meant small and medium- sized traders and businesses.

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