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Firefly Diamonds Marks First Anniversary with Launch of New Collection, Website and National Expansion Plans

10-10-2025   10:45 AM

Firefly Diamonds, one of India’s fastest-growing lab-grown diamond jewellery brands, is celebrating its first anniversary with a series of announcements. These include the launch of a new collection, the unveiling of its website, exclusive festive offers, and a roadmap for future expansion.

In just one year, Firefly has grown from its debut store in Mumbai to six boutiques across four cities including Mumbai, Pune, Bengaluru, and Hyderabad
The launch of fireflydiamonds.com represents a major milestone in the brand’s omnichannel journey. The platform brings Firefly’s premium in-store experience online, enabling customers across India to browse collections, personalize pieces, and shop from the comfort of their homes all while staying true to the brand’s hallmark of craftsmanship, sustainability, and modern luxury.

“Our new website is more than just a digital storefront, it’s an extension of the Firefly experience,” said Adit Bhansali, Co-founder, Firefly Diamonds. “By blending high-touch service with cutting-edge technology, we’re making premium diamond jewellery accessible and enjoyable for a new generation of shoppers.

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Platinum Buyer-Seller Meet 2026: Re-capping Key Highlights and the Road Ahead

24-07-2026   3:30 PM

The Platinum Buyer-Seller Meet 2026 hosted in Kochi earlier this month brought together 10 manufacturers, over 70 retailers and key industry partners for two days of focused exchange on product innovation, evolving...

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Forevermark Diamond Jewellery Enters East India

24-07-2026   1:30 PM

Forevermark Diamond Jewellery from De Beers Group has strengthened its presence in East India with the launch of its new store at South City Mall, Kolkata, marking the opening of its 10th store in India and another...

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Regal Jewellers enters Tamil Nadu with Vijay Sethupathi, Simran

24-07-2026   1:25 PM

Regal Jewellers is making its Tamil Nadu debut with a little star power and plenty of sparkle. The jewellery retailer has appointed actors Vijay Sethupathi and Simran as its brand ambassadors for Tamil Nadu,...

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Gold falls 2% as Middle East tensions fuel inflation fears, rate-hike bets

24-07-2026   1:20 PM

Gold fell more than 2% on ‌Thursday, retreating from the previous session's two-week high, as the Middle East conflict drove up energy prices, fuelling inflation concerns and reinforcing expectations of hikes in...

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De Beers' rough diamond production increases, but prices, demand remain under pressure

24-07-2026   1:15 PM

Global diamond miner De Beers has reported an 88% year-on-year increase in rough diamond production to 7.8-million carats for the second quarter of this year, taking the company's output for the first half of this...

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