Ivana Jewels, a lab-grown diamond brand, appointed Mouni Roy as its brand ambassador and launched its first TV commercial, signaling a major national expansion. The company plans 150 stores by March 2030 and aims for Rs 60 crore revenue by FY26, focusing on accessible, sustainable luxury for modern consumers.

Surat-based lab-grown diamond brand Ivana Jewels has appointed actress Mouni Roy as its brand ambassador recently and launched its first television commercial, marking a major push in its national expansion strategy.

The company plans to open 150 stores across India by March 2030, expanding beyond its stronghold in North and Central India to South India next year.funding from Avinya Ventures, is aiming for a four- to fivefold jump in revenue to Rs 60 crore by FY26. The brand is following a hybrid retail model of company-owned and franchise stores, with 12-15 new outlets expected this fiscal.

“Our campaign with Mouni celebrates individuality and authenticity, the core of what Ivana stands for,” said Ayushi Jindal, co-founder, adding that the brand is betting on design, craftsmanship, and accessible luxury to appeal to modern buyers.

With lab-grown diamonds gaining popularity among younger consumers, Ivana is strengthening its presence across offline and digital channels to tap into the growing demand for affordable, sustainable jewellery.