Unique Chains and Jewels Limited, a name synonymous with elegance and craftsmanship, announces the grand opening of its exclusive 18-Carat jewellery showroom—UNIGOLD18 a destination where artistry meets timeless luxury. Introducing a first-of-its-kind showroom devoted exclusively to 18-carat jewellery—where timeless elegance meets exquisite craftsmanship, created for life’s most precious occasions.

The grand opening of this showroom took place in Mumbai in presence of renowned industry veterans who guided the industry towards an innovative path. Rajesh Kalyanaraman, Executive Director of Kalyan Jewellers, graciously graced the occasion as the Chief Guest.

The event witnessed the presence of distinguished industry leaders including Rajesh Rokde, Chairman, GJC and Managing Director of Rokde Jewellers, Nagpur and Prithviraj Kothari, National President, IBJA, and Managing Director of RiddiSiddhi Bullions Ltd (RSBL); distinguished dignitaries who were also be present on the occasion include Nitin Khandelwal, Former Chairman of GJC and Co-owner of Khandelwal Jewellers, Akola; Ashok Minawala, Past Chairman of GJC and Founder of Urla Lab Grown Jewels, and Partner at Danabhai Jewellers and Sachin Jain Regional CEO India, World Gold Council.

The Chief guest Rajesh Kalyanaraman congratulating the team quoted "In a market as dynamic and discerning as Zaveri Bazaar, it takes vision and courage to lead with innovation. I wholeheartedly applaud UniGold18 for their forward-thinking initiative in crafting 18K jewellery that beautifully blends Gold and Rose Gold to meet the evolving tastes of today’s consumers. Saiyam Mehra’s proactive leadership at the heart of this transformation is truly commendable. Congratulations to him and the entire team for setting a new benchmark in contemporary jewellery design."

Prem Mehra on the occasion of new beginning said, “From a humble beginning in 1987 to becoming a trusted name in gold jewellery, our journey has always been guided by purity, trust, and innovation. With gold prices on the rise, many hesitate to buy jewellery, thinking it might be out of reach. But jewellery should bring joy and confidence but now the —something every woman can feel proud to wear every day. That’s why we are thrilled to launch UniGold 18Kt—a collection that is light, elegant, and affordable, designed to make the beauty of gold accessible to everyone.”

Saiyam Mehra was elated at the inauguration he said, “UniGold 18Kt is our answer to a changing world—where elegance must meet accessibility. We believe that fine jewellery should not be reserved for rare occasions or elite circles; it should be part of everyday life. Our 18Kt line is crafted to reflect modern sensibilities: sleek, stylish, and attainable, without ever compromising on the integrity of craftsmanship or the richness of tradition. With both 22Kt and 18Kt offerings, Unique Chains is proud to be a one-stop destination for retailers seeking dependable, versatile, and trend-forward jewellery solutions that resonate with today’s consumer.”

Ankit Mehra thrilled at the event said, “Jewellery has always been a symbol of beauty and aspiration—but in today’s fast-paced world, it must also be functional and accessible. At Unique Chains, we design with real life in mind: pieces that are not only visually stunning but also lightweight, durable, and versatile enough to be worn every day. Our goal is to make gold jewellery a part of daily expression—not just a luxury tucked away for special occasions. By marrying affordability with elegance, we’re redefining what it means to wear gold in the modern era.”

This grand launch marks more than just the opening of a showroom—it is a celebration of passion, design, and the sparkle that defines individuality.

Courtesy : AOJ Desk News