A TATA Product, India’s leading omni-channel jeweller, proudly announces: the official launch of the FRIENDS inspired fine gold and diamond jewellery collection, in partnership with Warner Bros. Discovery Global Consumer Products. The exclusive FRIENDS x CaratLane collection brings the charm and nostalgia of the iconic sitcom into the world of gold and diamonds just in time for Friendship Day in India.

Crafted in 9KT & 14KT gold, enamel, and diamonds—the collection offers 30+ designs that spark a wave of nostalgia with designs inspired by the iconic elements of the sitcom — motifs such as the lobster, the couch, the smelly cat, the yellow doorframe, Joey’s pizza.

Speaking on the association, Saumen Bhaumik, Managing Director, CaratLane, said, “At CaratLane, we’ve always believed that jewellery should speak your story, and for an entire generation, the F.R.I.E.N.D.S show is a part of that story. We’re thrilled to collaborate again with Warner Bros. Discovery Global Consumer Products, to create something so iconic. With this lineup in IP collaborations, we are immensely proud to add to our existing Harry Potter and The Powerpuff Girls collections. Aligning with our brand motto of "Khul Ke Karo Express", this collection will make customers take a trip down nostalgic lane, while celebrating the friendships that make life more precious and memorable.”

Courtesy : AOJ Desk News