Shringar House of Mangalsutra, India’s leading gold jewellery manufacturer and the pioneer in mangalsutra designs, is proud to announce its strategic partnership with the Indian Institute of Gems & Jewellery (IIGJ). The collaboration includes the signing of a Memorandum of Understanding (MoU) to host a national-level design competition for IIGJ students.

This initiative aims to encourage creativity among budding jewellery designers while preserving and evolving the art of mangalsutra design. It provides students with a platform to showcase their skills and gain recognition from industry leaders.

Speaking on the partnership, Chetan Thadeshwar, Chairman of Shringar House of Mangalsutra, said, "At Shringar, we believe in nurturing young talent and fostering innovation in the jewellery industry. This collaboration with IIGJ reflects our commitment to promoting creativity and supporting the next generation of jewellery designers. Shringar House of Mangalsutra is delighted to offer mentorship and resources to help these future designers shape their careers. We look forward to witnessing ground breaking designs that merge tradition with modernity."

Debasish Biswas, CEO of the Indian Institute of Gems & Jewellery (IIGJ) added, "The signing of this MOU with Shringar House of Mangalsutra marks a significant milestone in our commitment to nurturing innovation and excellence in jewelry design. Mangalsutra is a unique piece of jewelry that holds unparalleled emotional and cultural significance, symbolizing love, tradition, and commitment. This collaboration provides a platform for our students to celebrate this emotional value while infusing it with creativity that resonates with modern sensibilities. We are proud to partner with an industry leader like Shringar to inspire the next generation of designers and drive the evolution of mangalsutra designs in India."

The winners from both categories will not only gain recognition but also have their designs manufacturer in Shringar factory, ensuring the designs are brought to life with highest quality standards.

Courtesy: AOJ Desk News