Indriya, Aditya Birla Jewellery, launched its first store in Bhubaneswar, marking its foray into Odisha’s vibrant capital. Known for its rich heritage and architectural grandeur, Bhubaneswar mirrors the spirit of Indriya’s design-forward philosophy rooted in craftsmanship and meaning. The store launch coincides with the city’s celebration of Rasagola Dibasa in the same week, a festival that honors Odisha’s cultural legacy and traditions. This timing underscores a shared spirit of pride and reverence for heritage, values that resonate deeply with Indriya’s identity as a brand =committed to blending tradition with contemporary elegance.

A city where ancient temples, art, and timeless traditions converge, Bhubaneswar embodies the living heritage that Indriya seeks to honour through design. As one of India’s oldest planned cities and a centre of Kalingan temple architecture, Bhubaneswar provides a culturally rich setting for Indriya’s craft-based design approach.

The new store features dedicated spaces such as a bridal lounge and a kaarigar room, offering visitors an immersive experience that blends tradition with contemporary elegance. With a curated selection of over 5,000 exclusive designs and more than 20,000 meticulously crafted jewellery pieces, which includes the brand’s latest Aasmaniyat collection, the Bhubaneswar store seamlessly blends the finesse of age-old craftsmanship with the aesthetics of contemporary design.

With the latest launch, Indriya’s presence now spans 27 stores across North, South, West and East India, including six in Delhi; four in Hyderabad; three each in Mumbai and Pune; two each in Ahmedabad, Jaipur and Patna; and one each in Indore, Surat, Lucknow, Vijayawada, and Odisha—reflecting its growing footprint and commitment to making finely crafted jewellery more accessible to consumers.

Courtesy: AOJ Desk News