Italian jewelry house Roberto Coin has named actress Dakota Johnson as its new global brand ambassador.

The collaboration kicks off with a global campaign, lensed by fashion photographer Craig McDean. Shot in Venice, a city that has influenced designs and inspired many brand collections, the campaign channels the classic Italian beauty and contemporary elegance that defines Roberto Coin.

Launching in June, the campaign will run in two phases through May 2027 across global platforms. Johnson wears signature pieces from the house’s most iconic collections, including Love in Verona, Venetian Princess, Navarra, Obelisco, Tiaré, and Cobra, in both video and still imagery.
Johnson will also make global appearances and participate in creative initiatives.

“I’ve always believed that jewelry tells a story—of who you are, where you’ve been, and what you love,” said Johnson.

“Roberto Coin’s pieces are full of depth and meaning, and I’m honored to help bring that spirit to life through this collaboration. There’s romance, strength, and bold femininity in every design.”

Johnson, whose career spans over two decades, is also a passionate advocate for mental health awareness.

“Dakota Johnson is a true original. I love her expressions—an artist with authenticity, depth, and a unique ability to connect,” said Roberto Coin, founder and creative director.

“We are proud to welcome her to the Roberto Coin family and to collaborate on a campaign that speaks to the heart of who we are.”

Courtesy: AOJ Desk News