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Swarovski has launched a new Swarovski Created Diamonds Collection built around a proprietary cut

13-06-2025   01:05 PM

Swarovski launches Octagon Collection featuring proprietary diamond cut. - Swarovski

Dubbed the "Octagon Collection", it showcases a patented octagon-shaped cut inspired by the house’s logo, designed by global creative director Giovanna Engelbert.

The patented Octagon cut features 57 facets: 32 on the pavilion, 24 on the crown, and one on the table. This result is a stone that delivers greater brilliance than traditional emerald or baguette cuts.

The Octagon Collection includes ten pieces, each featuring bezel set Octagon cut laboratory grown diamonds and precious metals. The line includes a pendant available in white or yellow gold, mini hoop earrings in yellow gold, white gold stud earrings, a yellow gold bracelet, solitaire rings in white or yellow gold—including a horizontal setting option in two sizes—and a band ring offered in both white and yellow gold.

“A new chapter in Swarovski savoir-faire, the Octagon cut, and its namesake fine jewelry collection, balances the timeless elegance of laboratory grown diamonds with distinctive designs to shine a light on life’s defining moments—from celebrations and achievements to personal joys and proposals of forever,” the company said in a statement.

Courtesy: Fashion Network

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Gold ETF: WGC to roll out framework in 3-6 mo to use gold ETF holding to buy jewellery GOLD ETF

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In three to six months, the World Gold Council will release a framework through which Indian investors can use their holdings in gold exchange-traded funds to buy jewellery. The proposal has been submitted to the...

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India’s Gold Jewellery Demand Declines Sharply in Q3, But Investment Soars

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Zen Diamond names Jennifer Lopez as brand ambassador

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Zen Diamond has announced Jennifer Lopez as its new global brand ambassador as part of its expansion across 22 countries. The collaboration follows the singer’s introduction to the jewelry brand during her ‘Up...

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The 2025 CIBJO Congress marked the start of the World Jewellery Confederation’s Centenary Year, taking place in Paris, the very city where the organisation was founded as a pan-European association in 1926.

30-10-2025   1:05 PM

The 2025 CIBJO Congress in Paris opened with a series of insightful sessions addressing some of the most pressing issues facing the global jewellery industry—from consumer confusion over natural and synthetic...

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