• HOME
  • ABOUT US
  • NEWS
    • NEWS
    • ARTICLES / EVENTS
  • PUBLICATIONS
    • ENGLISH
      • LATEST ISSUE
      • ADVERTISE WITH US
      • SUBSCRIBE NOW
    • BOOKS
      • DEMYSTIFYING RETAIL
  • BUSINESS DELEGATIONS
  • DESIGN GALLERY
  • UPCOMING EXHIBITIONS
    • DOMESTIC
    • OVERSEAS
  • DIRECTORY
    • MANUFACTURER LIST
    • RETAILERS LIST
  • CONTACT US
 

Swarovski has launched a new Swarovski Created Diamonds Collection built around a proprietary cut

13-06-2025   01:05 PM

Swarovski launches Octagon Collection featuring proprietary diamond cut. - Swarovski

Dubbed the "Octagon Collection", it showcases a patented octagon-shaped cut inspired by the house’s logo, designed by global creative director Giovanna Engelbert.

The patented Octagon cut features 57 facets: 32 on the pavilion, 24 on the crown, and one on the table. This result is a stone that delivers greater brilliance than traditional emerald or baguette cuts.

The Octagon Collection includes ten pieces, each featuring bezel set Octagon cut laboratory grown diamonds and precious metals. The line includes a pendant available in white or yellow gold, mini hoop earrings in yellow gold, white gold stud earrings, a yellow gold bracelet, solitaire rings in white or yellow gold—including a horizontal setting option in two sizes—and a band ring offered in both white and yellow gold.

“A new chapter in Swarovski savoir-faire, the Octagon cut, and its namesake fine jewelry collection, balances the timeless elegance of laboratory grown diamonds with distinctive designs to shine a light on life’s defining moments—from celebrations and achievements to personal joys and proposals of forever,” the company said in a statement.

Courtesy: Fashion Network

Share : 

Divine Solitaires marks Gudi Padwa with a sparkling festive initiative

18-03-2026   1:25 PM

As part of the limited period offer valid till March 19, customers can usher in prosperity and mark new beginnings by booking a Divine Solitaires’ Diamond Coin for the auspicious occasion Divine Solitaires,...

Read More

Malabar Gold & Diamonds to invest Rs 1,580 crore in 20 new showrooms by March 2026

18-03-2026   1:20 PM

Malabar Gold & Diamonds has announced plans to open 20 new showrooms across India by March 31, 2026, marking one of the fastest retail expansion initiatives in the jewellery sector. The expansion will increase...

Read More

Platinum Jewellery Shines on the Red Carpet at the 98th Academy Awards

18-03-2026   1:15 PM

Statement Diamond Necklaces and Men’s Brooches Lead Platinum Jewellery Trends The 98th Academy Awards showcased some of the most spectacular jewellery moments of awards season, with platinum serving as the...

Read More

Jos Alukkas introduces Augmented Reality Feature ‘Virtual Try-On’ experience on Online Store

18-03-2026   1:10 PM

Jos Alukkas, a trusted name in quality, innovation, and trendy jewellery in India, has announced the launch of Augmented Reality (AR) experience on its website, developed in partnership with mirrAR, allowing...

Read More

Swarovski presents Second Capsule Collection with Ariana Grande

18-03-2026   1:05 PM

Swarovski unveils its second creative collaboration with pop icon and Global Brand Ambassador Ariana Grande. Co-created by Ariana Grande and Swarovski Global Creative Director Giovanna Engelbert, the new Ariana...

Read More

Design Gallery

Videos

View More Videos
  
AOJ exclusive ..
  
AOJ exclusive ..
  
Bhima Jewellery launched ..
  
AOJ Exclusive Interview ..

UPCOMING DOMESTIC EVENTS

View More

UPCOMING OVERSEAS EVENTS

View More

FOLLOW US ON

February 2026

English Edition

Subscribe Now Print Edition
Subscribe Now Digital Edition

© 2026 AOJ Media Pvt Ltd - All Rights Reserved. | Developed by Creed Global Tech.    T & C   Privacy Policy 

Top