Tanishq and Mia by Tanishq, leading jewellery brands from the House of Tata, are proud to be honored with the Diamonds Do Good Purpose-Driven Business Leadership Award at the prestigious Diamonds Do Good Awards 2025, held in Las Vegas. The award was received by Ajoy Chawla, CEO, Jewellery Division, Titan Company Ltd on behalf of Tanishq and Mia by Tanishq. The award acknowledges the brands’ exemplary leadership in embedding ethics, sustainability, and community upliftment at the core of the natural diamond business.

Organized by the Diamonds Do Good Foundation, the renowned awards celebrate global leaders driving meaningful change across the natural diamond industry—through ethical sourcing, social upliftment, and education. This recognition puts the spotlight on Tanishq and Mia not just as jewellery brands, but as champions of responsible luxury in India and globally.

At the core of this recognition is the brands’ implementation of the Titan Supplier Engagement Protocol (TSEP), which ensures responsible sourcing through the 4P framework—Place, People, Process, and Planet—and validated by third-party audits. The diamonds are fully traceable and in line with the Kimberley Process Certification Scheme (KPCS).

Additionally, both brands promote gold exchange as a sustainable alternative to further mining. Tanishq and Mia have also established artisan parks, providing safe, pollution-free and dignified workspaces to India’s skilled karigars—underscoring their dedication to craftsmanship and well-being. These efforts are part of Titan’s broader, ambitious ESG agenda, setting new benchmarks for the industry.

Tanishq and Mia by Tanishq were especially recognized for their enduring commitment to:

● Ethical sourcing and full traceability of natural diamonds

● Uplifting artisan communities, especially India’s karigars

● Championing sustainability across the value chain

● Redefining responsible luxury in India and globally

In acceptance speech, Ajoy Chawla, CEO, Jewellery Division, Titan Company Ltd, said, "In a free enterprise, the community is not just another stakeholder in business but is, in fact, the very purpose of its existence.” — Jamsetji Tata.

At the Tata Group, this guiding principle has shaped a legacy — one built on trust, empathy, and inclusive progress. Titan was born of that legacy, and Tanishq is its living expression — where every piece we design reflects the beliefs of those who wear it and honors the hands that shape it. On behalf of everyone at

Tanishq and Titan Company Limited, I thank you for this incredible recognition. I feel proud to stand amidst a global community that believes in celebrating the good that diamonds can do.

We pledge to play our part — both as a responsible member of this industry and as part of the Tata Group, which has always placed purpose and community before profit.

This honor is a reminder that there is still much to be done — because being good is a journey, a fulfilling one indeed; and because “being good is more important than being great.”

Courtesy: AOJ Desk News