In just six months since its Diwali 2024 debut, Kumari Jewels, a modern extension of the storied DP Jewellers, has transformed from a single store in Kala Ghoda to a vibrant presence in Mumbai, with its second outlet opening on the upscale Turner Road, Bandra. Fueled by a vision to capture the style-driven aspirations of India’s under-35 demographic, over 70% of the nation’s population, the brand is now accelerating its growth, targeting five to six stores in Mumbai by December 2025 and 30 to 35 stores across India’s major metros within three years. With a focus on Bangalore, Hyderabad, Delhi-NCR, and Mumbai, followed by Pune, Ahmedabad, Baroda, Chandigarh, and Jaipur, Kumari Jewels is poised to reshape the country’s organised jewellery market.

“Kumari is not just a new brand—it’s a new blueprint for what jewellery retail in India can look like,” said Amit Bandi, CEO of Kumari Fine Jewellery. “We’re building a model that’s agile, data-led, and deeply attuned to how young India shops today—style-first, digitally connected, and experience-driven. With the momentum we’ve seen, our target of 35 stores in three years is not just ambitious, it’s inevitable.”

Unlike the mass-merchandise model of its parent company, DP Jewellers (DP Abhushan LTD.), with 11 stores across Rajasthan and Madhya Pradesh since 1940, Kumari Jewels targets a gap in the market left unaddressed. “Our vision was to evolve from the traditional mass-merchandise model of approach of DP Jewellers into a modern retail experience that speaks to today’s youth,” said Vikas Kataria, Co-Founder of Kumari Fine Jewellery. “The jewellery market in India is ready for disruption,and Kumari Jewels addresses a vital need offering accessible, style-led designs that enable self-expression while staying true to our heritage of craftsmanship.”

Their lightweight, customizable collections, starting at INR 10,000 and reaching up to INR 1.5 lakh, offer affordable luxury for everyday wear. This style-led approach has driven remarkable traction: the brand has logged a consistent 20% month-on-month revenue growth, doubled monthly sales, and recorded 300,000 digital engagements, up from 25,000 in November 2024. This growth highlights Kumari Jewels’ resonance with young professionals and women seeking versatile jewellery for dynamic lifestyles.

“As a veteran in the jewellery industry, I’ve seen the power of tradition, but Kumari Jewels is about breaking boundaries,” said Yash Kataria, Co-Founder of Kumari Fine Jewellery. “Our style-led approach brings international trends to India at prices that make luxury inclusive, starting at INR 10,000. We’re crafting a brand that’s aspirational yet attainable, and I’m excited to lead this journey to make Kumari a household name across India and beyond.”

The brand’s omnichannel strategy has been a cornerstone of its success, seamlessly blending physical retail with digital outreach. Performance marketing and social media campaigns have fueled exponential online growth, while the Kala Ghoda store’s early experiments refined its consumer approach. Internationally, the brand is eyeing pop-up stores in London and the UAE by December 2025, a move that underscores its global ambitions.

“Our designs are inspired by global fashion, blending contemporary aesthetics with India’s rich heritage,” said Supriya Kataria, Creative Director of Kumari Fine Jewellery. “We’re bringing in sleek, versatile pieces that resonate with the modern Indian woman—featuring minimalist forms and bold accents seen on runways in Paris and Milan, yet staying rooted in Indian cultural identity.”


By scaling to 30–35 stores across major metros within three years and exploring global pop-ups, Kumari Jewels is not only redefining affordable luxury but also setting a new benchmark for style-driven innovation. As India’s organised jewellery sector continues its robust growth, Kumari Jewels is poised to lead, delivering vibrant, accessible glamour to a generation ready to embrace it.

Courtesy: AOJ Desk News