Gargi by P N Gadgil & Sons, is now entering the world of instant commerce. Starting this week, Gargi’s curated range of fashion and silver jewellery is available on Blinkit in Pune, with a Mumbai rollout scheduled by the end of May 2025.

The Blinkit collection features a handpicked selection of stylish, everyday pieces priced under ₹1000, tailored for quick gifting, festive looks, and impulse fashion buys. With this launch, Gargi becomes one of the first Indian jewellery brands to tap into the rapid-delivery format for fashion accessories.

This new retail channel follows a transformative year for Gargi, which saw a shift to an asset-light FOFO model, 96 physical store touchpoints across India, and a 240% jump in net profit. The Blinkit partnership now extends the brand’s accessibility to a younger, convenience-driven demographic seeking value and style in equal measure.

“For us, access has always been a core part of the brand promise. Blinkit gives us a platform to meet customers where they are. Whether it is a last-minute gift, a festival look, or just a small treat for yourself, Gargi now arrives in minutes,” said Aditya Modak, Co-founder & Director of Gargi by P N Gadgil & Sons.

With the Blinkit launch, Gargi continues its push toward retail innovation, reaching customers across cities and platforms and purchase occasions.

Courtesy: SMESTREET