Platinum Guild International (PGI) – India proudly announces the return of its iconic retail programme, the seventh edition of Platinum Season of Love, set to unfold from 25th April to 31st May 2025. As a strategic anchor in PGI India’s annual calendar, this retail initiative continues to play a pivotal role in catalyzing both consumer demand and retailer engagement for platinum jewellery in India. The retail activation will showcase a diverse range of platinum jewellery across key consumer segments, in collaboration with PGI’s trusted retail partners. This year, Platinum Season of Love is expected to see participation from 1800+ doors, in 360 metro, tier 1, 2 & 3 cities across the country.

Over the years, this marquee retail initiative by PGI India has significantly contributed to the growth of platinum jewellery sales, boosting demand ahead of the festive season and driving higher footfalls at retail partner stores. The seventh edition builds on the continued success of previous years, with the last edition witnessing participation from 1,650 stores across 350 cities.

The ‘Platinum Season of Love’ will present all 3 branded platinum jewellery categories including:
● Platinum Love Bands, offering commitment rings in platinum for couples;
● Men of Platinum, featuring statement platinum jewellery pieces for men; and
● Platinum EVARA, exquisitely crafted platinum jewellery designs for the women of today.

Crafted from 95% pure platinum, these collections are designed to resonate with evolving consumer preferences, positioning platinum jewellery as a symbol of elegance, sophistication, and emotional significance for the modern Indian audience.

Vaishali Banerjee – Managing Director (India), Platinum Guild International shared her thoughts on the 2025 programme: "The platinum jewellery market in India continues to grow steadily, driven by a new generation of consumers who value meaning, rarity, and self-expression in their choices. The return of Platinum Season of Love reflects our commitment to placing the consumer at the core while strengthening our retail partnerships to fuel this momentum. This initiative is a powerful example of how strategic collaboration can drive consideration, and unlock sustained category growth. We deeply value the continued trust and support of our retail partners, who play a vital role in making platinum jewellery a preferred and meaningful choice for today’s consumer.”

Sharing their thoughts on the upcoming Platinum Season of Love, leading retailers shared:

Rajesh Kalyanaraman, Executive Director- Kalyan Jewellers – "The Platinum Season of Love has consistently been a catalyst for growth, and we are excited to be part of it once again in 2025. Over the years, this initiative has played a crucial role in driving the platinum business. With PGI’s marketing push for both the Men of Platinum and Platinum Love Bands—this season promises even greater momentum. Returning after a year, we anticipate a strong resurgence, especially during the wedding season, making this the perfect time for customers to acquire platinum."

Milan Shah, Director- Kalamandir Jewellers – "The Platinum Season of Love has always been instrumental in driving platinum sales, and this year, with PGI’s amplified marketing efforts, we are confident of yet another successful season. The timing couldn’t be better, aligning with key buying periods, and we are eager to maximize this opportunity. Season of Love has consistently delivered growth; motivating our teams and attracting new consumers drawn to platinum’s unique appeal. We are excited to be part of this journey once again and look forward to an impactful season of sales ahead.”

G.R. ‘Anand’ Ananthapadmanabhan, Managing Director of GRT Jewellers – "The Platinum Season of Love continues to set the stage for remarkable growth. It has been instrumental in driving sales, recognizing our teams, and positioning platinum as an aspirational choice for the modern Indian consumer. This initiative also presents an excellent opportunity to engage younger consumers while driving higher conversions. We look forward to delivering our best this season with exclusive collections across categories, offering exceptional platinum experiences to our customers.”

G. R. Radhakrishnan, Managing Director, GRT Jewellers - “The ‘Platinum Season of Love’ has become a much-awaited celebration for our customers each year, as they look forward to discovering exclusive platinum creations that mark life’s most treasured moments. We are thrilled to partner with PGI once again for the 2025 edition of this campaign – a collaboration that allows us to offer inspiring new designs crafted with platinum’s rare purity and meaning. This initiative is not just a strategic highlight for us; it’s our way of connecting with customers in their journey of love, by giving them trusted, heirloom-quality pieces to symbolize their emotions. We are fully committed to making this Season of Love unforgettable for every customer, so they can celebrate their unique love stories with the enduring brilliance of platinum.”

Joy Alukkas, Chairman, Joyalukkas Group – "The Platinum Season of Love plays a pivotal role in energizing our sales teams, enhancing customer engagement, and driving sales momentum for the quarter. We are excited to be part of this initiative, as it has consistently delivered growth for us over the years. With PGI’s strategic marketing push and back-toback campaigns, this program presents a tremendous opportunity to drive incremental sales."

Varghese Alukka, Managing Director, Jos Alukkas Jewellery- "This year, we are poised to surpass all previous sales records, with the season kicking off just before Akshaya Tritiya—an opportune moment for growth. Our focus will be on maximizing platinum’s price advantage by offering a diverse and compelling range of platinum jewellery at highly attractive price points, driving strong consumer demand, and expanding our customer base."

Suvankar Sen – MD & CEO, Senco Gold & Diamonds – "The Season of Love campaign, launching around Akshaya Tritiya, comes at the perfect time for us. We see a strong opportunity to drive higher sales through our exclusive platinum collections, including ‘I Do’ - Platinum Love Bands, Aham - men's platinum jewellery, and our latest women’s jewellery collection, Platinum Nova. We are confident that this activation, coupled with PGI’s brand campaigns, will help us stay ahead in the market and make the most of this wedding season."

With a proven track record and strong retailer backing, PGI India is set to take the seventh edition of Platinum Season of Love to new heights—deepening consumer engagement, unlocking new opportunities for growth, and reinforcing platinum’s place in the hearts of modern Indian jewellery buyers.

Courtesy: AOJ Desk News