The remarkable journey of Jos Alukkas, the pioneering entrepreneur who brought structure and trust to India’s gold market while building on Thrissur’s timeless golden legacy, has been captured in his powerful autobiography, Gold, which was officially launched at the Lulu Hyatt Convention Centre, Thrissur. Union Minister for State Suresh Gopi and Revenue Minister K. Rajan jointly launched the autobiography at the event.

His autobiography, Gold, captured this extraordinary transformation. It told a story of grit, innovation, and disruption—how a determined young man dared to dream big and built India’s first organized gold showroom, revolutionizing jewellery retail and consumer expectations across the country. The autobiography recounts the daring journey of a teenager from a family that ran an umbrella business, who daringly ventured into the gold trade and created a lasting legacy.

Higher Education Minister Dr. R. Bindu and R. Madhavan, Jos Alukkas Brand Ambassador and Chairman of the Film and Television Institute of India, attended as chief guests.

“This isn’t just a business story-it’s a Pooram of experiences. It weaves together the story of gold, human emotion, the legacy of Shakthan Thampuran, and the warmth of his family. Everything is presented simply, yet meaningfully,” said Minister K. Rajan.

Courtesy: AOJ Desk News