KISNA Diamond & Gold Jewellery has announced the launch of its 14th exclusive showroom in Uttar Pradesh, located in Mau at Sahadatpura, Bramasthan. This new showroom marks the 68th outlet for the brand nationwide, furthering its retail expansion strategy across India.

The inauguration was attended by Ghanshyam Dholakia, Founder & Managing Director of Hari Krishna Group, who played a key role in the expansion efforts. To mark the occasion, KISNA is offering promotional discounts, including 50 percent to 100 percent off on the making charges of diamond jewellery and a 25 percent discount on making charges for gold jewellery. The brand also unveiled its new ‘Akshaya Collection,’ a special range designed to cater to the upcoming festive season, combining both traditional and modern jewellery designs.

“The launch of our exclusive showroom in Mau marks a significant step in our expansion strategy for Uttar Pradesh. As a key market, the region presents immense growth opportunities, and we are committed to offering jewellery that resonates with local preferences. It also aligns with our vision, ‘Har Ghar KISNA,’ where we aim to be India’s fastest-growing jewellery brand, making every woman’s dream of owning diamond jewellery come true,” stated Ghanshyam Dholakia, Founder & Managing Director, Hari Krishna Group.

Parag Shah, Director, KISNA Diamond & Gold Jewellery added, ‘’ We are thrilled to bring KISNA to Mau, a city known for its rich traditions and vibrant celebrations. With our growing presence in Uttar Pradesh, we are committed to providing exquisite jewellery that complements the local culture. Our Akshaya Collection is a reflection of timeless beauty, designed for every milestone and festivity.’’

Ashish Shah, Franchise Owner, Mau said, ‘’ Partnering with KISNA to bring its exclusive showroom to Mau is an incredible opportunity. The brand’s commitment to quality, innovative designs, and customer-centric offers resonates with the local consumers. I am confident that the people of Mau will appreciate the exquisite craftsmanship and personalized shopping experience that KISNA offers.’’

As part of its community outreach efforts, KISNA organized a blood donation camp and food distribution drive during the launch event, reinforcing the brand's commitment to corporate social responsibility.

This expansion is in line with KISNA’s broader strategy to strengthen its retail presence across India and establish itself as a significant player in the competitive jewellery sector.