The initiative equips Divine Solitaires’ reputed partner jewellers with advanced screening technology that can help verify key characteristics of diamonds, including whether a diamond is natural or laboratory-grown, checking laser inscriptions and verifying Hearts & Arrows (H&A).

The screening machines will be provided as inventory to premium Divine Solitaires partner jewellers, enabling consumers to access the technology free of charge at participating stores. The facility can also be used by consumers to screen jewellery purchased from another jeweller, extending access to diamond verication beyond the original point of purchase.

The machines were inaugurated in the presence of Rajesh Rokde, Chairman, GJS; Avinash Gupta, Vice Chairman, GJS; Suvankar Sen, Managing Director, Senco Gold & Jewellery; Varghese Alukkas, Managing Director, Jos Alukkas; Chirag Soni, Co-Founder & Director, SGL Labs; Shirin Bandukwalla, Co-Founder & Director, SGL Labs; and Jignesh Mehta, Founder & Managing Director, Divine Solitaires.

Commenting on the collaboration, Jignesh Mehta, Founder & Managing Director, Divine Solitaires, said, “We have known SGL for more than two decades as a front-runner in diamond jewellery quality checking, with a strong reputation for consistency and high standards in India and international markets. With this latest screening technology, we are proud to associate with SGL to empower our partner jewellers across the Divine Solitaires network. Our endeavour is to equip reputed jewellers with advanced technology that enables them to offer greater transparency and condence to their consumers, making diamond verication more accessible and convenient.”

Chirag Soni & Shirin Bandukwalla, Co-Founders & Directors, SGL Labs, said: “Divine Solitaires has established itself as one of India’s leading brands in solitaire diamond jewellery, with a strong emphasis on quality, high standards and pricing transparency. We are pleased to partner with Divine Solitaires to bring advanced diamond screening technology to its network of reputed partner jewellers across the country. This collaboration will help make reliable diamond screening more accessible to jewellers and, ultimately, enable them to offer greater transparency and condence to their consumers.”

An Experience Built Around Technology and Trust

Beyond its manufacturer showcase, the SGL Experience Zone gives visitors an opportunity to engage with SGL’s technology-led approach to diamond identication, grading and quality assurance.

The pavilion brings together the different facets of SGL’s work across diamond certication, technology and research, demonstrating how advanced instrumentation and scientic processes can support greater transparency across the jewellery value chain.

The collaboration with Divine Solitaires further extends this philosophy from the laboratory to the retail oor. By making screening technology accessible at participating jewellers, the Know Your Diamond Zone is designed to help retailers address consumer questions, facilitate informed conversations and build condence through greater visibility and transparency.

Courtesy: AOJ DESK NEWS