Shaya, the silver jewellery brand from CaratLane, has announced Shreya Ghoshal as its new brand ambassador as it celebrates its eighth birthday. The association brings together two journeys rooted in individuality, evolution and a deep connection with Shaya’s mission to make silver relevant to the modern woman in India and Shreya’s rise from a young talent to one of India’s most celebrated voices.

The partnership comes naturally, with Shreya having embraced silver jewellery across appearances, shoots and performances over the years. Her effortless style and genuine affinity for silver make her a natural fit for Shaya as the brand reimagines silver as an integral part of a woman’s personal style and expression.

“I still remember hearing Shreya's voice for the first time on TV as an unmissable young talent and her songs have stayed with me through the years since. So when we started talking about her being the face of Shaya, there was a personal moment in this for me, beyond just the business decision. Shaya has always been about women who are on a journey of self discovery, who live on their own terms, and that's silver's story too, it adapts, it takes the shape of whoever is wearing it. Shreya is the same way, she has never stopped evolving, but she has always sounded like herself,” said Saumen Bhaumik, CEO.

Courtesy : AOJ DESK NEWS