Ekatra Retail Ventures Pvt. Ltd., a design, technology and content company, has raised ₹10 crore in strategic investment at a valuation of ₹100 crore, within 100 days of launch. The round saw participation from strategic investors, and follows ₹10 crore of founder capital deployed over two years of pre-launch development. The capital will support brand building, retail expansion and product innovation across India and international markets.

The announcement comes as gold trades at record highs of over ₹1.5 lakh per 10 grams in India, up more than 30% in a year, forcing the industry to confront how much metal a piece actually needs. Ekatra spent its two pre-launch years answering that question: its hollow gold construction technology delivers the scale and presence of statement jewellery using a fraction of the gold — engineering the volume rather than buying it.

Ekatra owns its end-to-end value chain on a vertically integrated, farm-to-finger model. The company grows and cuts its own Type IIa lab-grown diamonds — the rarest category, roughly 2% of all diamonds — and holds four patented cuts, including the 108-facet Shristi Ratna™, alongside proprietary hollow gold construction technology.

With a library of more than 5,000 designs developed for India, the United States and the Middle East, Ekatra aims to build a globally relevant luxury brand from India.

Courtesy: AOJ DESK NEWS