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Rasa Silver Stories launches 'Ab Nahi Toh Kab?', A Campaign ThatChallenges Women to Stop Waiting to Celebrate Themselves

07-07-2026   12:10 PM

Bringing its flagship campaign to life through a one-of-a-kind experiential evening, Rasa SilverStories transformed Delhi into a vibrant celebration of self-expression and Indian festivities. National, June 2026: India has never been short of occasions to celebrate. From weddings andfestivals to birthdays, promotions, first salaries, anniversaries and everyday milestones, wecelebrate life more than almost any other culture. Yet when it comes to jewellery, we've beenconditioned to wait. Wait for the bigger occasion, wait for the wedding, wait until it feels "worthit."This is the mindset Rasa Silver Stories is challenging through its flagship campaign, 'Ab NahiToh Kab?'.

At its heart is a simple belief: women shouldn't have to wait for the right occasion,someone else's approval, or a future version of themselves to express who they truly are.For generations, women have been taught to hold back - to save their best for another day, towait until the occasion feels important enough, or until they feel ready enough. 'Ab Nahi TohKab?' encourages women to let go of that hesitation and embrace the version of themselves they have always imagined.

Courtesy: AOJ DESK NEWS

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Natural Diamond Council appoints Elizabeth Cowper as Chief Operating Officer

21-09-2026   1:20 PM

The Natural Diamond Council (NDC) has appointed Elizabeth Cowper as its new Chief Operating Officer. Cowper brings more than two decades of experience in people leadership, organisational culture and business...

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Kalyan Jewellers invests ₹350 crore in subsidiary Candere via rights issue

21-09-2026   1:15 PM

Jewellery retailer Kalyan Jewellers India Ltd on Saturday (September 19) said it has invested ₹350 crore in its wholly owned subsidiary Candere Lifestyle Jewellery Pvt Ltd through subscription to 17.5 lakh equity...

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PNG Jewellers targets 103 stores by FY27, plans expansion across India

21-09-2026   1:10 PM

Pune-based PNG Jewellers plans to expand its presence across India and is targeting 103 stores by the end of the current financial year, as the company looks to build on its presence across seven states. Saurabh...

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BIS Seizes 1,095 Gold-Coloured Jewellery Articles in Jammu

21-09-2026   1:05 PM

The Bureau of Indian Standards (BIS), Jammu and Kashmir Branch Office, has seized 1,095 gold-coloured jewellery articles during a search and seizure operation at a jewellery outlet in Jammu over the suspected...

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Tamannaah Fine Jewellery Opens a New Chapter in Luxury with Taj Khazana expanding across 10 cities

21-09-2026   1:00 PM

Tamannaah Fine Jewellery, founded by actor and entrepreneur Tamannaah Bhatia, is embarking on an unconventional retail journey with Khazana, Taj's curated luxury retail destination, marking the brand's retail debut...

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