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VBJ unveils its PARRO COLLECTION inspired by Nature, crafted with heritage

24-06-2026   01:30 PM

VBJ, Vummidi Bangaru Jewellers, India’s most trusted heirloom jewellery brand, proudly introduces PARRO – THE SIGNATURE PARROT COLLECTION inspired by one of nature's most captivating creations, the parrot. Revered across cultures as a symbol of prosperity, love, intelligence and freedom, the parrot becomes the muse for a collection that transforms its vibrant personality into timeless works of wearable art.

For over 125 years, VBJ has drawn inspiration from heritage, craftsmanship and the world around us to create jewellery that transcends ornamentation. With Parro, the brand reimagines the graceful bird through intricate silhouettes, sculptural forms and refined detailing, bringing together traditional artistry and contemporary expression in a collection that feels both playful and sophisticated.

Courtesy: AOJ DESK NEWS

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Advit Jewels IPO booked over 6.5x on Day 1 so far; all categories oversubscribed; GMP signals 47% listing gains

24-06-2026   1:25 PM

Jaipur-based handcrafted jewellery brand Advit Jewels has seen a strong start to its public issue, with investor demand picking up sharply from Day 1. Within the initial hours of bidding, the IPO was subscribed...

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Platinum Guild International India strengthens consumer visibility ahead of wedding season

24-06-2026   1:20 PM

Launches a hyperlocal consumer visibility programme across key markets to drive consideration for platinum jewellery Platinum Guild International (PGI) India has announced a focused hyperlocal activation...

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IAGES and AOJ Media signed a MoU to collaborate as channel partners for promoting IAGES Accreditation Services among jewellery industry stakeholders across South India

24-06-2026   1:15 PM

The Indian Association for Gold Excellence & Standards (IAGES) and AOJ Media Pvt. Ltd. (The Art of Jewellery) have signed a Memorandum of Understanding (MoU) to collaborate as channel partners for promoting IAGES...

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Chandrababu to Inaugurate Gold Mining Project at Jonnagiri

24-06-2026   1:10 PM

Chief Minister N Chandrababu Naidu will inaugurate gold mining project at Jonnagiri in Tuggali Mandal of Kurnool district on Wednesday. He will also lay the foundation stone for the project's second unit as part of...

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True Diamond Unveils AI led Jewellery Retail Experience

24-06-2026   1:05 PM

Diamond jewellery brand True Diamond has introduced a new technology-led retail experience at its revamped flagship store in Noida, designed to help customers make more informed and personalised jewellery...

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