• HOME
  • ABOUT US
  • NEWS
    • NEWS
    • ARTICLES / EVENTS
  • PUBLICATIONS
    • ENGLISH
      • LATEST ISSUE
      • ADVERTISE WITH US
      • SUBSCRIBE NOW
    • BOOKS
      • DEMYSTIFYING RETAIL
  • BUSINESS DELEGATIONS
  • DESIGN GALLERY
  • UPCOMING EXHIBITIONS
    • DOMESTIC
    • OVERSEAS
  • DIRECTORY
    • MANUFACTURER LIST
    • RETAILERS LIST
  • CONTACT US
 

True Diamond Unveils AI led Jewellery Retail Experience

24-06-2026   01:05 PM

Diamond jewellery brand True Diamond has introduced a new technology-led retail experience at its revamped flagship store in Noida, designed to help customers make more informed and personalised jewellery purchases. The new store experience is centred around an AI-powered hand analysis engine that evaluates finger shape, proportions, and skin tone to recommend solitaire diamond shapes and gold colour options tailored to individual preferences. The initiative is designed to simplify the jewellery selection process by offering customised recommendations and reducing the uncertainty often associated with purchasing diamond jewellery.

In addition to personalised suggestions, the store features an interactive diamond education platform that helps customers understand key aspects of diamond selection, including shapes, cuts, proportions, sparkle, and craftsmanship. The company said the objective is to enable consumers to make better-informed buying decisions through education and technology.

Courtesy: AOJ DESK NEWS

Share : 

VBJ unveils its PARRO COLLECTION inspired by Nature, crafted with heritage

24-06-2026   1:30 PM

VBJ, Vummidi Bangaru Jewellers, India’s most trusted heirloom jewellery brand, proudly introduces PARRO – THE SIGNATURE PARROT COLLECTION inspired by one of nature's most captivating creations, the parrot....

Read More

Advit Jewels IPO booked over 6.5x on Day 1 so far; all categories oversubscribed; GMP signals 47% listing gains

24-06-2026   1:25 PM

Jaipur-based handcrafted jewellery brand Advit Jewels has seen a strong start to its public issue, with investor demand picking up sharply from Day 1. Within the initial hours of bidding, the IPO was subscribed...

Read More

Platinum Guild International India strengthens consumer visibility ahead of wedding season

24-06-2026   1:20 PM

Launches a hyperlocal consumer visibility programme across key markets to drive consideration for platinum jewellery Platinum Guild International (PGI) India has announced a focused hyperlocal activation...

Read More

IAGES and AOJ Media signed a MoU to collaborate as channel partners for promoting IAGES Accreditation Services among jewellery industry stakeholders across South India

24-06-2026   1:15 PM

The Indian Association for Gold Excellence & Standards (IAGES) and AOJ Media Pvt. Ltd. (The Art of Jewellery) have signed a Memorandum of Understanding (MoU) to collaborate as channel partners for promoting IAGES...

Read More

Chandrababu to Inaugurate Gold Mining Project at Jonnagiri

24-06-2026   1:10 PM

Chief Minister N Chandrababu Naidu will inaugurate gold mining project at Jonnagiri in Tuggali Mandal of Kurnool district on Wednesday. He will also lay the foundation stone for the project's second unit as part of...

Read More

Design Gallery

Videos

View More Videos
  
AOJ exclusive ..
  
AOJ exclusive ..
  
Bhima Jewellery launched ..
  
AOJ Exclusive Interview ..

UPCOMING DOMESTIC EVENTS

View More

UPCOMING OVERSEAS EVENTS

View More

FOLLOW US ON

May 2026

English Edition

Subscribe Now Print Edition
Subscribe Now Digital Edition

© 2026 AOJ Media Pvt Ltd - All Rights Reserved. | Developed by Creed Global Tech.    T & C   Privacy Policy 

Top