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GIVA ropes in Kriti Sanon as brand ambassador

25-05-2026   12:05 PM

She will also front the brand's new campaign film, which will roll out across digital, OTT, retail stores, e-commerce and social media platforms.

GIVA founder Ishendra Agarwal said the association reflects the company’s growth trajectory and brand positioning in the silver jewellery segment. “From 1 store to 300+, every step of GIVA's journey has been about one thing: building something real. Kriti choosing to represent GIVA is a reflection of how far this brand has come."

Courtesy : AOJ Desk News

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