Kalyan Jewellers unveils "Nation First

Kalyan Jewellers unveils "Nation First – Gold4India Initiative"

14-05-2026 12:30 PM

Kalyan Jewellers India Limited announced the launch of the ‘Nation First – Gold4India Initiative’, a strategic framework to activate dormant household reserves of the precious metal, formalise trust in gold liquidity, and encouraging more responsible consumption patterns.

The initiative is in direct response to the Prime Minister Narendra Modi's appeal to all Indians to exercise restraint to help conserve the country's foreign exchange reserves. It is expected that the ‘Nation First – Gold4India Initiative’ will target to reduce imports by 5 tonnes of gold over the financial year.

India has one of the largest privately owned gold reserves in the world, much of it lying idle in bank lockers, household vaults, inherited collections, and unused jewellery accumulated over decades.

Courtesy : AOJ Desk News

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