AOJ E-NEWS: Birla Jewels Ltd. has announced entry of their jewellery retail store “BJEWELZ” in Morar, Madhya Pradesh. Birla Jewels has launched their store at Sadar Bazar in Morar and it offers a vast and versatile collection of modern, contemporary as well as conventional jewellery at affordable prices.

With a firm focus on affordability, quality and consumer experience, “BJEWELZ” is looking forward to revolutionize the retail jewellery industry in the country. Expanding its reach to the larger set of masses in the retail market, the company is bullish on its expansion plan of launching “BJEWELZ” outlets across cities of Madhya Pradesh like Gwalior, Indore, Bhopal, Ratlam, Chhindwara etc. Following the company owned-company operated and franchised based model, Birla Jewels Ltd. will explore opportunities with various partners across the country for the expansion of “BJEWELZ”.

Commenting on the launch, Mr. Satish Panchariya, Group Chairman – KSS Ltd. said, “The launch of “BJEWELZ” store in Morar is with a core focus on targeting tier 2 and tier 3 cities along with metro’s and mini metros, we look forward to provide conventional and contemporary jewellery products at affordable prices to the masses. By building brand “BJEWELZ”, the aim is to be recognized as one of the top 3 jewellery retail chains in the country over the next 3 years."

Apart from Madhya Pradesh the company is expanding its reach in several cities of Gujarat, Maharashtra and Uttar Pradesh, and plans of launching 25 “BJEWELZ” outlets by the end of FY 2017 – 18. The company has also opened BJewelz – CherishGold co-branded stores, a unique offline and online store format in Maharashtra and Gujarat.

Courtesy: Staff Reporter