Steering ahead with a clear focus on their goals, aspirations and strategies, one is reminded of the line, 'Miles to go before I sleep' when talking about Tanishq, the premium jewellery brand that is aimed at the progressive Indian woman. Unparalleled in their design perfection and customer-centric approach for a transparent trade, Tanishq is well-rooted in its philosophy of providing great service to their customers. AOJ's Soumya Manikyam takes a detailed look at how Tanishq reached a statute that is envied by many others in the gem and jewellery industry.