South India have always been seen as one of the most significant regions in the Indian jewellery industry, with huge consumer support and a well-developed network of businesses spread across the states. Within this industry eco-system, Chennai particularly has emerged as a key nodal point for the trade.

This is the reason that GJIIF, which is now acknowledged as the leading trade platform focused on South Indian Jewellery, is organised by two of the largest bodies namely The Jewellers and Diamond Traders Assocation- Madras in the region and Tamil Nadu Jewellers Federation and managed by United Exhibitions.