BlueStone.com aims for Rs 1000-crore earnings in the next FY

24-04-2017 14:25 PM

AOJ E-NEWS: Ratan Tata backed online jewellery firm BlueStone.com is targeting a revenue of Rs 1000 crore in FY19 and expecting to achieve profitability around the same time. The company has clocked a turnover of Rs. 250 crore in FY17.

Gaurav Singh Kushwaha, Founder & CEO of BlueStone.com, said "The USP of the company is its design prowess, which allows it to add almost 250 new designs each month. The company has invested heavily on designs, marketing, technology and logistics in order to strengthen its offerings and widen the customer base."

He added that post demonetisation the sales of the company was severely affected but from mid-March there has been a recovery. "We are expecting good demand this Akshaya Tritiya as there is huge pent up demand in the market," Kushwaha said.

The BlueStone.com CEO was in Kolkata to launch two new jewellery collections. The company is witnessing steady growth in traditional markets such as West Bengal. A recently concluded analysis reveals that Kolkata, recorded a 70% growth in revenue in 2016, over the previous year making it one of the top six markets for BlueStone.com.

Courtesy: Economic Times

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