GJEPC, the jewellery sector apex body, is now focusing on taking South India’s ‘under explored’ jewellery business to global buyers through trade shows & promotions. | Photo Credit: DEEPAK KR

Even though the South Indian jewellery retail market (according to Frost & Sullivan) has crossed the ₹2 lakh-crore mark and now accounts for 40% of the overall Indian jewellery retail business, it is still under-explored as per The Gem & Jewellery Export Promotion Council (GJEPC).

GJEPC, the jewellery sector apex body, is now focusing on taking South India’s ‘under explored’ jewellery business to global buyers through trade shows & promotions.

The organised retail share of the South Indian jewellery retail market is more than ₹65,500 crore while the unorganised segment consists of over 2 lakh traditional local goldsmiths and jewellers, but international buyers of gem & jewellery are not quite familiar or sourcing to the extent desired, the council feels.

Vipul Shah, Chairman, GJEPC said, “Southern India is one of the biggest gem & jewellery markets for domestic consumption and exports is evident from the multitude of globally recognized companies and brands existing here. Yet the Southern India market is an under-explored jewellery market for national and international B2B manufacturers.

With Bengaluru emerging as a bridge between India and the U.S. on the tech side, GJEPC is taking several initiatives to develop the gem & jewellery business in the southern markets.

GJEPC is organizing the first-ever India International Jewellery Show - IIJS Tritiya – in Southern India at the Bengaluru International Exhibition Centre (BIEC) from March 17 to 20. This comes a month prior to Akshaya Tritiya, the auspicious gold jewellery-buying festival.

Courtesy: The Hindu